5 Ways to boost your business with Digital Technologies

Photo by My name is Yanick on Unsplash

According to a survey, 78% of the internet users conduct their product research online. Every business needs to stay in trend with the modern technologies continuously pouring into the market to leverage the maximum benefit out of them.

Some of the essential digital technologies for business are as follows:

1. Mobile & Web Application Development

It is essential for a business to have mobile as well as web applications on various platforms to expand its customer base on android as well as iOS. It helps make your website user friendly and interactive at the same time.

2. Digital Marketing

Reaching a wide customer base isn’t always enough. Conversion of customers is an important factor that contributes to the success of any business. This involves targeting the right customers strategically. good return through your digital marketing campaigns. According to a research, about 64% of marketers invest their time in Search Engine Optimization.

3. Augmented Reality & Virtual Reality

AR and VR are gaining popularity by the minute and all kinds of businesses are capitalizing by investing in the same early on. The AR and VR market are currently estimated at $1.6 billion. It will soon become one of the most sought-after digital technologies for business. 7 of 10 media planners want an addition of AR to their strategies in the future.

4. Designing

Designs define a business on the internet. Businesses strive to achieve pixel perfect designs to attract customers and give them a great first impression. In this scenario, having a pleasing and effective design serves as a brownie point. Designing is an umbrella term for various things such as graphic designing, character animations and character designs.

5. Share Point

According to Microsoft, more than 250,000 organizations use SharePoint, including over 85% of Fortune 500 companies who use SharePoint Online. Clearly it is widely used across businesses and is consistently gaining popularity as one of the most effective digital technologies for business. It works as a documentation management as well as storage and collaboration tool.

If you want your business to grow and reach maximum number of people, it is time to invest in all of the above digital technologies!



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A freelance writer with an opinion about everything! An upcoming novelist, a foodie, a sitcom fanatic and a woman with growing weakness for books.